UN Speech
Brand Voice, Narrative & Ghostwriting
Why: 50 million people. That’s more than New York City, Paris, Tokyo and Mumbai combined. It’s also how many slaves there are in this world.
In 2016, at the time of this work, the International Labor Organization estimated $150M in illegal profits for traffickers as a result of forced labor, while victims of forced labor lost at least $21B in unpaid wages and recruitment fees.
Rani Hong, President of the Tronie Foundation, has made it her life’s work to change that. A survivor of modern-day slavery, Rani was enslaved at the age of seven. Through unwavering determination and miraculous twists of fate, she has overcome horrific truths about our shared world, embodying the impact of our individual and collective choices. Today, as an activist, UN Ambassador and social entrepreneur, Rani brings vision and action to one of the greatest issues of our time.
What: In March of 2016, Rani partnered with Hornall Anderson in her fight to eradicate modern slavery by 2030. The first engagement asked to ghostwrite a keynote speech which was delivered at the Vatican, as part of the Global Sustainability Network March Forum. It spoke to the interconnection of all living things and our shared responsibility to act as a global community. It also called the world’s top business leaders to support the Modern Slavery Act and commit to fundamental changes in workplace standards.
The following month, Rani continued her support of the Corporate Freedom Initiative with a second ghostwritten speech which was delivered in a General Assembly session at the United Nations. In addition to positioning Rani as a survivor turned global advocate and change maker, “The Mark of Change” speech delved further into her foundation’s work on The Freedom Seal. This logo mark, planned to appear on slave-free consumer products, represents a new level of awareness on forced labor and the power of survivor-led solutions.
As of 2025, The Tronie Foundation has advised more than 150 countries on solutions for protecting children around the world.
Who: Hornall Anderson, Creative Director / Writer
