Allison Roger
Toward a more meaningful, connected world.
I’m a strategic creative executive currently living on an island in the Salish Sea. This is fitting as the work I do connects solid ground to endless possibility. I started my career on the east coast where I defined the voice of Converse (Nike, Inc.) before heading west to lead brand teams at Hornall Anderson and Sid Lee. I joined Meta to work on big bet projects during an inflection point of industry, community, and our world. These days I partner with leaders and organizations to solve complex challenges through asking bigger questions, imagining bolder, brighter futures, and charting the way forward.
Expertise
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Business Development
Pitching & Executive Presentation
Talent Management & Development
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Brand Positioning
Value Propositions
Naming
Content Strategy
Workshops & Facilitation
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Brand Identity
Brand Systems
Direction & Documentation
Team Leadership, Management & Development
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Brand Story
Verbal Identity
Key Messaging
Messaging Frameworks
Human-centered leader.
Vision-led thinker.
Systems-based builder.
Writer by trade. Student of water. Curious about what moves people–individually, collectively, today, tomorrow, always.
FEATURED WORK
FEATURED WORK
A selection of projects focused on solving complex problems, creating meaningful connections, and earning relevant places in people’s lives and experiences.
