Rough & Tumble
Brand Strategy, Naming,
Brand Voice & Narrative
Why: Women’s sports is the fastest growing sector of the sports industry, but finding women’s sports media coverage remains challenging. In an effort of vision, belief and opportunity, founder Jen Barnes wanted to ensure women athletes and their fans have an equitable, inclusive and inviting place–on the screen and at the table.
What: Creating a home for women’s sports began with strategy, naming and a brand story for Seattle’s first (and the nation’s second) women’s sports pub. Rooted in historical significance and timeless relevance, Rough & Tumble is a badge of belonging for female fandom, a beacon for past and present athletes of all kinds, and a banner example of positive change, celebration and belonging.
Who: 51 Eggs, Writer
