Phinney Bischoff

Why: Phinney Bischoff, a design studio in Seattle, found itself at a point of inflection following agency ownership and leadership changes, the impact of the COVID19 pandemic, and shifting industry landscapes and need states. Facing increasing headwinds, it decided to reintroduce itself for increased relevance, allure and impact.

What: A full agency rebrand focused on leaning into the truths of our time, into how business and people respond, as well as into Seattle as a place of vision and discovery. The concept embraces the idea of meeting at the edges–of what is known and what is possible–and leverages the fundamental tool of exploration: a telescope. Built with simple shapes, the scope uses a diamond for focus, a triangle representing reach, and a circle acting as the lens itself. Together they represent the agency’s approach, process and value as strategic guides and creative partners. Dynamic interplay between light and shadow, paired with a declarative voice and timeless typefaces, make for a striking and optimistic brand identity. A courageous position and affirmation of legacy and promise in the Emerald City.

Who: Phinney Bischoff